E-commerce copywriting, conversion testing and behind the scenes at Copy2Sell.
Nobody calculates the cost of publishing the wrong version. Here's the math — and why it changes how you think about testing before publishing.
Behind the scenes: the problem we saw repeated in almost every customer, and why the answer wasn't "write better", it was "test more".
A real A/B test needs a volume of traffic most small stores don't have. There's a way to test copy without depending on that.
I thought I knew which version would convert better. I was wrong. What that test taught me about trusting data over instinct.
When the number of clients grows, the problem is never lack of talent — it's lack of organization. The workflow that stops you from losing versions, forgetting approvals, and mixing up clients.
None of these mistakes are about writing badly — they're about decisions that look harmless and cost you a sale. The 5 most common ones, with what to do instead.
The title is the first — sometimes the only — sentence someone reads before deciding whether to keep looking at your listing. Here's the formula we use and 10 real examples, niche by niche.
Most product bullets just list a technical spec and stop there. Here's the 3-layer framework that turns a boring bullet into a real reason to buy — with before-and-after examples.